5 Reasons why Marketers love Conversion Pixel (1)

Conversion pixel gives you all the relevant information about your visitor's actions

5 Reasons why Marketers love Conversion Pixel (1)
Tracking pixel

You run ads, post on social media, create engaging content, optimize your website for SEO, but you need to know if these activities are working or a wasted investment. 

Conversion pixel is the answer.

As a marketer, your goal is to convert your visitors to paying clients. So, you track every relevant action done by readers on your site.  Actions like:

  • Filling the subscription form 
  • Adding to cart
  • Sharing your post
  • Watching a video
  • Making a booking
  • Quoting a service
  • Signing up for your newsletter
  • Making a purchase

Knowing about these actions will help you measure results and take your sales conversion from zero to hero.

See why Marketers fell in love with conversation tracking? 

Before we talk about the reasons for their love for it, first,

What is a Conversion Pixel?

This is a JavaScript code created by the ads manager to help you track users' actions on your site. 

Pixel gives you all the relevant information about your visitor's actions. 

You can then use this data to measure results and separate worthwhile activities from wasted investment.

In the next part, we will discuss five reasons why it is crucial to use a pixel on your website and why marketers love it.